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crowdsourcing singular shopping decisions

Customer1 is an early stage startup to make aggregated brand sustainability data available to customers at the till in the form of a sustainability score (SUS Score). Via a platform, it will allow customers across the world, at the same time, to form Virtual Momentary Customer Power Groups and make sustainable buying decisions together in the supermarket and online when comparing different brands in particular product ranges. These customer groups will form to help decisioning about what products to buy, in effect crowdsourcing singular shopping decisions to save the world.